Retiring Guy's Digest: Vocabulary lesson: face-plant

Headline: New York Times, 6/6/2024

Used metaphorically here

The developments amount to a face-plant by Humane, which had positioned itself as a top contender among a wave of A.I. hardware makers. The San Francisco company had raised $240 million from powerful Silicon Valley investors, including Sam Altman, OpenAI’s chief executive, and Marc Benioff, Salesforce’s chief executive, who valued the start-up at $1 billion based on its enormous ambition and promise. Humane spent five years building a device to disrupt the smartphone — only to flounder.

According to Merriam-Webster, the first-known use of ' face-plant' as a noun occurred in 1981.

Other coinages from the same year include: