Sounds yummy!

 

New York Times, 6/16/2024

Before he started a company 15 years ago selling the world’s smelliest fruit, Eric Chan had a well-paying job writing code for satellites and robots. His family and friends were puzzled when he made the career change. 

The fruit, durian, has long been a cherished part of local cultures in Southeast Asia, where it is grown in abundance. A single durian is typically the size of a rugby ball and can emit an odor so powerful that it is banned from most hotels. When Mr. Chan began his start-up in his native Malaysia, durians were cheap and often sold from the back of trucks.  [emphasis added]