When is a cold front not a cold front?
Forecast: Weather Channel\
Headline: Wisconsin State Journal, 2/22/2024
Matt parties like it's 1965.
Another cold front will arrive Friday afternoon, cooling us down even more and bringing snow back to the area. Find out how much snow will fall, how cold Friday night will be, and what's expected for Saturday and Sunday in our latest forecast video.
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TribLive, 2/24/2021
The reality is weather is a large reason why viewers tune into local TV news. Stations do teases for weather segments because the teases work and keep viewers tuned in longer. Maybe the teases don’t keep Tom tuned in but ratings evidence demonstrates to local station executives that teases do work.
There are a lot of reasons why viewers turn to TV for weather forecasts. One is some viewers like to get that weather forecast from a familiar source, someone they trust after years of listening to that meteorologist deliver weather reports. People are probably unlikely to form similar attachments to weather.com.
New York Times, 3/2/2022
Late in January, in Riverhead, N.Y., a local newscaster stood on a main street in falling snow. It was early morning, still dark out, the day of a much anticipated blizzard, and she gestured at how much snow had already accumulated on the street. Someone in the studio said, “It’s coming down.” She paused and affirmed, “It is coming down.” This was, in fact, already aggressively obvious: Snow was blowing all around her.
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