Wednesday, January 3, 2024

From the pages of Fortune magazine, September 1936

 
The magazine measures 11 1/2 by 14 inches.
 

Table of contents

Abe Books, 6/3/2011
Today Fortune is one of any number of glossy business magazines that take us behind the scenes of Silicon Valley's technology firms and endlessly analyze the performance of global corporations that shape our world. It's largely forgotten that more than 80 years ago Fortune was a pioneering force in business journalism and famous for its use of beautiful art. 
Yes, Fortune used art to sell stories about business. Fortune Magazine was launched in February 1930 by the legendary American publisher Henry Luce, who had already helped to launch Time in 1923 and would go on to work with Life and Sports Illustrated. 
Fortune's covers in its early years are probably the most beautiful things I have seen associated with any periodical that I have encountered in my life, and I've read a lot magazines.




Priced at $1,395 in 1936 ($30,595 in today's dollars)




Retiring Guy purchased the September 1936 issue of Fortune at Johnson's Secondhand Bookstores -- a browser's paradise -- in Springfield, Mass.  Sometime in 1977.


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