Monday, December 12, 2022

A week later, 'Stranger Things' still collecting dust at Barnes and Noble checkout counter


Photo by Retiring Guy

Even Disney has given up.




Original 12/5/2022 post," GET ME REWRITE:  Barnes & Noble might as well give away this 'Stranger Things' fan pack", starts here.

Photo by Retiring Guy

The Mary Sue, 11/28/2022
One of the major reasons why Strange World flopped is because Disney put very little advertising behind the film. It isn’t clear why this is, but it could be that Strange World got lost amid Black Panther: Wakanda Forever and the upcoming Avatar sequel. Disney has been actively promoting these two major releases with teasers and trailers, yet very little mention was made of Strange World. 
Many Twitter users discussed how they didn’t even know Strange World was a thing until reports of its box office failure started circulating. Others repeatedly questioned if they had just missed the marketing for Strange World, or if there really wasn’t any marketing for the film at all. With it being one of the studio’s highly expensive computer-animated films and releasing over the ripe Thanksgiving holiday (and featuring the voice of Jake Gyllenhaal), it is very strange that Disney wasn’t doing everything it could to attract audiences to the film.

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