Remembering McPizza

 

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Business Insider, 11/28/2020

The pizza became a part of a wider effort from the chain to win over customers around dinnertime in the early '90s. McDonald's also tested items including "grilled cod served on french bread with sauce, lettuce and tomato, and 'Chicken Zestado,' a grilled chicken breast served on pita bread with salsa," the Associated Press reported in 1991. Unfortunately, the McPizza — like most of McDonald's other attempts to expand outside of burger and fries — did not really succeed. By the end of the '90s, nearly every McDonald's in America had removed pizza from the menu.

Retiring Guy, before he was Retiring Guy, offers his thoughts on McDonald's pizza

Las Vegas.  Saturday, May 5, 1990

McDonald's is now offering pizza, a product which may still be in the testing stage. Whatever the case, I think they’ve made a marketing blunder by only offering whole pies instead of pizza by the slice. My feeling is that they shouldn't be going one-on-one against Pizza Hut. They need to use a Rocky Rococo approach. An odd strategy, but if anyone has the money to back it up, McDonald's is the muscle company.