Hamburger Helper: Now in its 51st year on grocery store shelves

 

Photo by Retiring Guy

How Helper got its start.  (Taste of General Mills, 2/9/2017)

Beef prices were soaring and the U.S. economy had weakened when the undisputed king of boxed dinners was launched on the West Coast in December 1970. 

Betty Crocker’s Hamburger Helper did as promised. It guided families who were striving to stretch a pound of meat into a dinner for five. 

With one pan, one pound of hamburger and one package, Hamburger Helper  revolutionized dinner. It was economical, convenient, filled with variety and enjoyed by the entire family. 

And let’s not forget that in the vein of products such as Spam and Twinkies, Hamburger Helper has become part of pop culture lexicon.

It's cheaper to stretch a pound of meat by buying your own elbow noodles, beef broth, tomato, and seasonings.

Are they joking??!!  Nobody wins any points comparing their proudct to Spam and Twinkies. 

Other varieties and year first sold:  tuna (1972), chickcn (1984), pork (2003)