Saturday, December 19, 2020

The infinite variety of Oreos

 

Photo by Retiring Guy

Since releasing the Birthday Cake Oreo in 2012 to celebrate the 100th anniversary of its signature cookie, Oreo has introduced 65 flavors....
[snip]
But the sales are not the point. Novelty Oreos, according to Mr. Parnell, play a much purer role: They help drive consumers back to milk’s alleged favorite, the 108-year-old paterfamilias, the plain old Oreo. In other words, the new flavors function as advertisements for the original.

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