Sunday, March 14, 2021

GET ME REWRITE: Madison area movie fans remain cautious about returning to theaters

 

Sunday afternoon (3/14) at Point Cinemas on Madison's west side.  15 screens.  About the same number of cars.

Photo and video by Retiring Guy

No cars in the parking ramp.



3/9/2021 update starts here.

Tuesday afternoon (3/9) at Point Cinema.  

Photo by Retiring Guy

The good news is that some movie theaters are now slowly, cautiously inviting the public back in for the popcorn/soda/first-run-movie experience. The Marcus Palace Cinema in Sun Prairie, for example, is one of several venues in the Madison area welcoming patrons for socially distanced showings — or even a private theater rental.

Original 9/28/2020 post, "When was the last time you went to the movies?", starts here.

Photo by Retiring Guy


The weekend numbers from Box Office Mojo tell the story.



Related reading:
Movies Are Returning to Theaters. Will Audiences Follow?  TThe New York Times, 8/25/2020)
Theater executives have pointed to “Tenet” as the film that will send people cascading back into seats and restore a sense of normalcy to an industry that was essentially brought to a standstill by the pandemic. The economics for “Tenet” and other megamovies work only if lots of people leave their houses and buy tickets to see them in theaters. Put another way, if people don’t return to the theaters, it may change what is available to watch — studios may have to start making less expensive films.

On your mark, get set....... 

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