Not so Forever 21

The West Towne Mall store

It's much bigger than it looks in the first photo.

Photos by Retiring Guy

Forever 21 Bankruptcy Signals a Shift in Consumer Tastes.  (The New York Times, 9/29/2019)

The private, family-held company capped months of speculation about its restructuring efforts by saying that it would cease operations in 40 countries, including Canada and Japan, as part of a Chapter 11 filing. It will close up to 178 stores in the United States and up to 350 over all.

Which, of course, is just total bullshit.  Mr. Chang, the company’s chief executive, said in a 2012 interview that the chain was named Forever 21 because it targeted 20-somethings and because “old people wanted to be 21 again, and young people wanted to be 21 forever.”

Uh-oh.  While the company did not have specific data available, Mr. Goulding said that underperforming stores were likely located in lower-quality malls and those that had lost other bankrupt retailers, like Sears.

Related reading:
Forever 21 closings 2019: What stores could close as part of the company's bankruptcy.  (USA Today, 10/1/2019)

Other West Towne posts:
Boston Store UPDATE. While management wonders what to do with 140,000 square feet of empty space, they invite young white women to hang out.  (8/19/2019)
Can't hide the emptiness at the former Payless Shoe Source store.  (8/12/2019)
UPDATE. Space formerly occupied by Sears remains vacant.  (7/9/2019)
Wind-driven signage.   (5/1/2019)
It was 19 months ago when the Apple Store moved from West Towne to Hilldale. (5/1/2019)
Then and Now: North and south of the Beltline and east of West Towne Mall.  (4/30/2019)
Then and Now: North and south of the Beltline in the West Towne Mall area.  (4/2/2019)
Food court directory.  (9/24/2018)
UPDATE. West Towne Mall Management now prefers traffic cones to pothole repair.  (4/30/2018)
Total Wine UPDATE:  Now open for business.  (4/22/2018)