Got milk? Well, maybe, but increasingly it's not from a dairy farm

Graphic found at Plant Based Foods Association

Reported in DAIRYLAND IN DISTRESS.   Americans love soda, fancy water and fake milk. Can the dairy industry keep up?  (Milwaukee Journal Sentinel, 8/30/2019)

The original (1993) "Got Milk?" commercial.



The long-running series of commercials received lots of attention, lots of awards, but didn't do what they were supposed to do:  Increase per capita milk consumption.

Source:  USDA (red line and text box added)