Like the tobacco industry hawking cigarettes, the whole point of vaping is to get kids hooked

And it appears to be working

The New York Times, 12/18/2018

A harsh irony underlies the search for solutions: Devices that manufacturers designed to help adults quit smoking have become devices that teenagers who never smoked are themselves fighting to quit. 

Related reading:
The evolution of cigarette adversiting:  Targeting advertising  (Middlebury College)
Tobacco industry marketing.  (Center for Disease Control and Prevention)

The American Vaping Association approves of this research

Related reading:
Analysis Led by NYU College of Global Public Health Stresses Harm Minimization Can Save Lives.  (NYU, 1/22/2018)