Bypassed: South 27th Street in Milwaukee

Report: Target is closing its Greenfield store at S. 27th St. and W. Layton Ave.  (WTMJ, 10/30/2018)

Related reading:
In 1951, Southgate changed shopping.  (Milwaukee Journal Sentinel, 12/5/1999)

Milwaukeeans found Southgate irresistible. The center opened on Sept.20, 1951 a weekday and the developers were pleasantly surprised when more than 60,000 people showed up for their “family party!’ The entertainment was vintage Milwaukee: Polish and Italian folk dancers, polka bands on the blacktop. A visit from Alice in Dairyland a world champion flagpole stander and, of course, fireworks. 

The traffic jams and hordes of shoppers weren't the only surprises Milwaukeeans found Southgate irresistible.  

[snip]

When Southridge Mall opened in 1970, it was more than 10 times larger than the original Southgate. It was also a self contained, climate controlled environment, a virtual indoor park with fountains, benches and even a two story aviary. Southgate’s owners were not about to go down without a fight. In 1971, they rebuilt their center as an enclosed mall and practically doubled the number of stores.

What's That Building?  3774 S 27th St.  (The Squeaky Curd,  11/2/2017)