Reported in Amid Sales Drop, Harley-Davidson Wants to Teach More to Ride. (U.S. News and World Report, 12/26/2017)
The sales decline continues. Harley sold 124,777 new motorcycles through nine months in 2017, down from 135,581 during the same period the previous year, according to the company's most recent earnings report.
Graph found at 12 Motorcycle Statistics That'll Floor You. (Motley Fool, 3/5/2017)
Other tidbits:
- California leads in sales with 13.7% of total
- Women comprise 14% of motorcycle owners in 2014, up from 6% in 1990.
- Median age is 47, up from 32 in 1990 and 40 in 2009
- Median household income in 2014: $62,200
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