Saturday, December 30, 2017

Online returns not ready for prime time


A fantasy.  Published May 30, 2012.  7,335 views.  Comments disabled. 




Many Unhappy Returns? Online Holiday Shopping’s Big Hangover.  (The New York Times, 12/26/2017)
But while a handful of retailers receive nearly unanimous praise from shoppers for open-ended, friction-free returns of purchases made online (Amazon, Nordstrom, L.L. Bean, Madewell, among others), and many offer more generous policies during the holiday season, plenty still impose tight limitations and draconian requirements that seem designed to either discourage returns or drive traffic into their physical locations.

And with shoppers like Gina Mezzacappa, why would retailers want to loosen limits and requirements.


Reported in Christmas May Be Over, but Holiday Shopping Is Not. (The New York Times, 12/29/2017)

Like Johnny Mathis, retailers are singing Gina's praises.


'Gina' debuted at #80 on the Billboard Hot 100 for the week ending September 22, 1962.  It spent 12 weeks on the chart, 5 of them in the top 10, peaking at #6.

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