Source: Real Clear Politics
Related reading:
Branded for life with "The Mendoza Line". (St. Louis Post-Dispatch, 7/6/2010)
The "Mendoza Line" was created as a harmless clubhouse joke amongst friends. "My teammates Tom Paciorek and Bruce Bochte used it to make fun of me," Mendoza said in a recent telephone interview from his home in Sonora, Mexico. "Then they were giving George Brett a hard time because he had a slow start that year, so they told him, 'Hey, man, you're going to sink down below the Mendoza Line if you're not careful.' And then Brett mentioned it to Chris Berman from ESPN, and eventually it spread and became a part of the game."
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