Dear Craig Gilbert, There is no mystery to Scott Walker's collapsing poll numbers

If you take this column graph at face value, it appears that the more people hear about Scott Walker, the more likely they are to form an unfavorable opinion.

• The number of poll respondents who have 'never heard of' Walker dropped 9 percentage points in less than 2 months.
• The number of poll respondents who have an 'unfavorable' opinion of Walker increased 11 percentage points in less than 2 months.

Source:  CNN/ORC poll

The above graph is based on 305 registered voters who describe themselves as Republicans and 139 who describe themselves as independents who lean Republican.

Meltdown mystery: GOP voters still like Scott Walker as poll numbers near zero. (Milwaukee Journal Sentinel, 9/20/2015)

'Most', as in a declining plurality.

But most Republicans who have an opinion about him still view him favorably. In polling terms, his negatives remain low, even while his standing in the contest has plummeted.

Scott Walker:  A case study in when liking doesn't turn to loving. 

That 'wonderful, wonderful feeling' doesn't come his way.