The float pod is coming to Milwaukee

Float Milwaukee aims to float visitors to sensory-deprived relaxation.  (Milwaukee Journal Sentinel, 8/2/2015)

Use of isolation chambers built on Lilly's model flourished for a few years in the late '70s and '80s, then all but disappeared, with the decline attributed to fears generated by the AIDS epidemic.

But floating, with increasingly sophisticated equipment, is back. The number of "float centers" like Larson's place has grown rapidly across the United States over the last five or six years and now stands at more than 200, said Graham Talley, co-owner of a center in Portland, Ore., that helps train others in the business.