Wednesday, October 29, 2014

PEOPLE MUST EAT!



Science and Mechanics developed a substantial revenue stream with career education and "learn at home" advertising.  In this case, a meat-cutting future meant leaving home for 8 weeks to get the training.

Science and Mechanics timeline
  • 1929.  First published as Everyday Mechanics.
  • 1931.  Name change.  Everyday Science and Mechanics.
  • 1937.  Name shortened to Science and Mechanics.  
  • 1954.  Sold to Curtis Publishing, best known for The Saturday Evening Post and Ladies' Home Journal.
  • 1959.  Sold to Davis Publications.
  • 1984.   Ceased publication.

Meat school co-owner a promoter of Maumee  Peter Wendler, 1932-2011.  (Toledo Blade, 10/20/2011)

Oh, the irony.
Much of his career centered on meat cutting education, though he never learned the trade himself. After he received degrees in business administration, marketing, and advertising in 1957 from Ohio State University, he joined the enterprise his father began 10 years earlier, the Home Study Course -- a correspondence course in meat cutting. 

His father's specialty was advertising, and he wasn't a meat cutter, either.

Alumni list.   National School of Meat Cutting.

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