Target thinks outside the (big) box. (Fortune, 10/24/2014)
Thinking smaller.
“U.S. consumers are moving back to cities. We have to make sure we have a footprint in that environment,” Target CEO Brian Cornell told Fortune. “If we have an opportunity and we find the right footprint and the right format, we’re going to follow the consumer.” Cornell took the reins in August, replacing Target veteran Gregg Steinhafel.
Unlike its supercenters, Walmart's smaller stores have contributed significantly to the company's bottom line.
Related post:
Supercenter Meijer plans to expand into southeastern Wisconsin. (8/31/2014)
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