Texting While Walking? Stay in Your Lane

Chinese city creates cellphone sidewalk lane. (Milwaukee Journal Sentinel, 9/15/2014)

Briefly.

Meixin [Group, which manages the city's entertainment zone] has marked a 50-meter (165-foot) stretch of pavement with two lanes: one that prohibits cellphone use next to one that allows pedestrians to use them - at their "own risk." 

Nong [Cheng, Meixin Group marketing official] said the idea came from a similar stretch of pavement in Washington D.C. created by National Geographic Television in July as part of a behavior experiment.

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