Dreaming of a Cadillac Comeback

Cadillac Tries to Make a Fresh Start in New York.  (The New York Times, 9/23/2014)

Wishin', hopin', thinkin', playin', plannin', dreamin'.

The hope, executives said, is that Cadillac can shed its stodgy image and recapture a mystique that melted away nearly two decades ago.

Johan de Nysschen, who joined Cadillac last month as its new president, from the Infiniti division of Nissan, said he discussed the move with G.M.’s leaders before taking the job. He said he was convinced that to reinvent the struggling brand, it needed more autonomy, more focus and more of a connection to what is cool and fashionable.

American car brands with oldest average age of buyers:

1. Lincoln  (61.0)
2. Buick (60.3)
3. Cadillac (59.5)

Source:   Ford and GM Attract Oldest Buyers but Buick Bucks Trend. (The Street, 6/16/2014)