Elizabeth Arden, we have a problem: Product launch failure

Celebrity Fragrances Add to Slide at Elizabeth Arden. (The New York Times, 8/19/2014)

I prefer the print headline:  Stars' Scents Add to Slide At Company In Cosmetics.   Along with “Someday,” a soft, musky scent in Mr. Bieber’s line, Elizabeth Arden also has fragrances from the rapper Nicki Minaj and the former teenage idol Britney Spears.

A Britney Spears fragrance?  Talk about being late to the party.