Wednesday, July 16, 2014

I remember the days when having reference and circulating copies of Consumer Reports was enough

Airline Passengers Weigh In With Online Reviews. (The New York Times, 7/14/2014)

Speaking in general terms.   The list of review sites “keeps getting longer almost every day now,” said Stathis Kefallonitis, founder of the consulting firm branding.aero and a marketing professor at the State University of New York in Oswego. Many sites provide information that they gather themselves, like annotated seat maps, with reviews posted by passengers.

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