Sunday, February 2, 2014

Greetings from Arco, Idaho

At the Town in the Middle, Super Bowl Loyalties Are Difficult to Nail Down.  (The New York Times, 2/1/2014)

Edge goes to Seahawks.  Not surprisingly, Idaho, an overwhelmingly red state politically, begins to skew Seahawks lime green, blue and silver the farther west one drives. Capz, a store that sells N.F.L. apparel at Boise Towne Square Mall, ordered 100 hats — 25 Broncos, 75 Seahawks — that arrived Jan. 21. The Broncos hats sold out in two days. All but one of the Seahawks hats had sold in six. Travis Hawkes, who owns Capz as well as three local Pro Image Sports stores, said Seahawks gear had been the top seller all season.



Spelling, perhaps, is not one of the town's strengths.

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