The Commercial That Dared Not Speak Its Rival's Name

U.S. butter consumption reaches highest level in 40 years. (Milwaukee Journal Sentinel, 12/1/2013)

Butterfest.   This time of year is butter's sweet spot. Estimates are that at least 40% of butter consumption in the U.S. takes place between Thanksgiving and New Year's Day. That increase in demand is driven by holiday baking and Thanksgiving and Christmas meals.

Imperial.  Still "making life better".

Today, they go head-to-head against butter.

• "...your butter alternative."
• "...100% less cholesterol than butter...."

Related post:
Margarine wars.  (7/23/2011)