Thursday, September 5, 2013

"Savvy", the Rodney Dangerfield of Magazines

No respect.

 


Judith Daniels, Editor of Savvy Magazine, Dies at 74.   (The New York Times, 9/4/2013)

Excerpt:   For generations, women’s magazines had focused on home, hearth and hairstyles. Ms. Daniels’s brainchild was the first to target the emerging class of high-level, high-earning professional women. Beginning its life in 1977 as an insert in New York magazine, Savvy made its debut as a stand-alone publication with the January 1980 issue.

Sidebar:  A Wikipedia search for "Judith Daniels"  returns the query, "Did you mean Julius Daniels?"

A Magazine for the "Career Girl".  (The New Yorker, 9/5/2013)

Excerpt: “When men read about successful women, they think they see the Western civilization crumbling,” Judy told a newspaper reporter in 1977, describing her vision for Savvy. “Men tend to overreact to female ambition. To them, ambition is still a dirty word.” Still, Judy emphasized that Savvy was not meant to be anti-male. Savvy would not be “a separatist magazine for militants.”



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