With Tastes Growing Healthier, McDonald’s Aims to Adapt Its Menu. (The New York Times, 9/27/2013)
Excerpt: Although it has added salads, fruits and cut raw vegetables to its menu in recent years, the chain has experienced flat sales across much of its business in the United States and Europe, and forecast earlier this summer that little would alter the company’s financial picture anytime soon. The millennial generation, a key demographic that is being wooed by fast-casual restaurants like Panera Bread and Chipotle, in particular has not become a loyal patron of McDonald’s.
This Baby Boomer had a love affair with the double cheeseburger and the Filet-O-Fish sandwich for a few years, from about 1966 to 1968. Let's call it a case of absence makes the heart grow fonder. Where I grew up -- Warren PA 16365 -- the closest McDonald's restaurants were 25 miles north (Jamestown, New York) and 60 miles west (Erie, PA). McDonald's didn't come to town until the early 1970s, by which time I'd had my fill of most fast food.
One item on McDonald's menu never appealed to me: The Big Mac.
I refuse to eat a burger slathered with condiment resembling tartar sauce.
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