I'll Take My Pepsi and Kit-Kat Bar "Straight Up", Please

Fad-Loving Japan May Derail Sony Smartphone. (The New York Times, 6/26/2013)

Excerpt: The fast-paced cycle is commonplace in Japanese marketing. Manufacturers deliver short runs of seasonal products to create buzz, analysts say. Pepsi Japan, for example, brings out limited-edition drinks each year: Salty Watermelon Pepsi or Pepsi Ice Cucumber. Nestle’s KitKat candy bar has cycled through an eye-popping array of limited editions in Japan: green tea, pumpkin, strawberry cheesecake, wasabi and soybean to name only a few.



Kit Kat homepage

Kit Kat tidbits

• The Kit Kat Chocolate Crisp candy bar was introduced in 1937.
• The "Gimme a Break" jingle has been in use in the U.S. since 1986.