Sales of Print Travel Books Stabilizing
Why Google is pulling the plug on Frommer's. (CNN Money, 3/22/2013)
Excerpt [emphasis added]
: U.S. guidebook sales are down 10% to 20% since 2008, he said. Recently, sales have stabilized, providing a glimmer of hope. To reach a bigger audience, Lonely Planet has started a new series of books, Discover, that are for more mainstream travelers who must make due with shorter vacations. "I don't think anyone is pretending that sales of travel guides aren't down," Palmer said. "But they aren't off a cliff. What we're seeing now is a level of stability."
No comments:
Post a Comment