Meet the Optimizer, Larry Grisolano

Secret of the Obama Victory? Rerun Watchers, for One Thing. (The New York Times, 12/12/2012)

Excerpt: So it was, said Jim Margolis, a senior advertising strategist, that the campaign bought more late-night advertising time than it otherwise would have on “Late Night With Jimmy Fallon,” “Jimmy Kimmel Live,” ESPN and, most surprisingly, TV Land, the basic cable network devoted to reruns of old programs.

Larry Grisolano, AKPD Message and Media.