Advertisements on Toilet Paper: Not an idea to be "poo-pooed", sez Bryan Silverman, finalist in College Entrepreneur of 2012 Contest

Entrepreneur brothers sell ads on toilet paper. (Port Chester Journal News, 8/18/2012)

Excerpt:   Bryan Silverman, 18, a Duke University sophomore, is one of five finalists in Entrepreneur Magazine’s College Entrepreneur of 2012 competition. His entry is Star Toilet Paper, a company he co-founded with his brother Jordan, 22, in 2010. The concept came to Jordan Silverman while he was in the bathroom reading his phone. 

“At first, I poo-pooed it,” Bryan Silverman said of his brother’s idea in a video posted on Entrepreneur Magazine’s website. But after more consideration, Silverman recognized a key selling point to potential advertisers. 

“Because of the fact that we’re in the bathroom, we’ve reached a really captive audience,” Silverman said on Tuesday.
   

LINK to the 5 College finalists

This library anticipates its first TP shipment in October.

Hat tip to Mark Arend.