Nielsen's Cross-Platform Report: Developments to Watch (Outlined)

LINK

Developments to watch:

Traditional TV viewership

• Dropped by 0.5%, or 46 minutes per month since last year.
• Possible reasons
• Leveling off after period of sustained growth
• Weather and economic factors
• Other viewing options
• Live TV declines
• Adoption of DVRs
• Transition to timeshifited viewing

Defining the TV home

• Slight decline noted in fall 2011
• Growing number of choices
• How to incorporate these changes in terms of who and what is measured and reported.

Kids' viewing

• Timeshifted viewing up 20% over last year
• Competition from mobile phones, tablets, DVRs and game consoles

"The Best screen available" goes mobile

• 50% of mobile phones are smart phones
• Improving screens
• Internet connectivity
• The new portable TV

Cable provider-enabled timeshifting

• Video-on-demand
• Cloud-based DVRs