Pew Research on Sources of Campaign News

Cable Leads the Pack as Campaign News Source. (Pew Research, 2/7/2012)

2000
1.  Local TV news (48%)
2.  Network news (45%)
3.  Local paper (40%)
4.  Cable news (34%)
5.  Internet (9%)

2004
1.  Local TV news (42%)
2.  Cable news (38%)
3.  Network news (35%)
4.  Local paper (31%)
5.  Internet (13%)

2008
1.  Local TV news (40%)
2.  Cable news (38%)
3.  Network news (32%)
4.  Local paper (31%)
5.  Internet (24%)

2012
1.  Cable news (36%)
2.  Local TV news (32%)
3.  Network news (26%)
4.  Internet (25%, flat growth due largely to lack of interest in the early 2012 campaign among younger Americans, )
5.  Local paper (20%)