Amazon bypasses library, lends Kindle books directly to Prime users. (Ars Technica, 11/3/2011)
Excerpt: Kindle owners now have another reason to shell out $79 per year for an Amazon Prime subscription: Amazon's new Kindle Owner's Lending Library. Those who own any of Amazon's eInk Kindles or the Kindle Fire are now able to borrow books directly from Amazon as long as they're Amazon Prime members, giving them access to some 5,000 e-books at launch, including more than a hundred current and former New York Times bestsellers. The best part: there's no due date.
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