A return to the shtick that got him there.
Universal, Comcast to test out releasing ‘Tower Heist’ to home market 3 weeks after release. (Washington
Post, 10/5/2011)
Excerpt:
Movie studio Universal Pictures and its new parent, cable TV giant Comcast Corp., will try giving film buffs a chance to watch a movie that’s still in theaters from the comfort of their living rooms. But the price tag for a single movie could have consumers spitting out their popcorn: $60.
The test involves “Tower Heist,” a PG-13 rated comedy caper starring Eddie Murphy and Ben Stiller due out Nov. 4.
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