Mashable Reports from the Magazine Publishers of America’s Magazine Media Conference

LINK

How Magazines are Adapting to the Mobile Revolution.  (Mashable, 10/4/2011)

Highlights:

Breaking down the barriers of print & digital.  It’s important to have that dialogue between print people and coders. Don’t underestimate how the skill set of traditional print people is actually very well suited to this environment.”

Storytelling vs. Interactivity. [From Jim Meigs, editor in chief of Popular Mechanics.] “We’ve found that video is not the heart of [the tablet reading experience]. Despite all of the interactivity, readers were still saying, ‘We love the articles, we love to read.’ Good pictures and text, great storytelling — those are at the heart of the magazine.”