Speeding Up the Publishing Life Cycle

Paperback Publishers Quicken Their Pace. (The New York Times, 7/27/2011)

Excerpt:   The entire publishing life cycle has sped up in recent years. Hardcovers have less time to prove themselves in bookstores, since retailers tend to move them off the shelves more quickly than they used to. E-book sales are usually strong in the initial period after the publication date but do not spike again after the paperback comes out, said Terry Adams, the digital and paperback publisher for Little, Brown & Company.

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