DPA Report: The Economic Impact of Expenditures By Travelers On Wisconsin

LINK to report

Tourists spent $12.3 billion in Wisconsin last year. (Milwaukee Journal-Sentinel, 5/6/2011)

Excerpt: Traveler spending statewide increased 1.8% in 2010, according to a new study conducted for the state Department of Tourism by Davidson-Peterson Associates, a consulting firm based in Kennebunk, Maine. Spending fell 7.8% in 2009.