Monday, February 28, 2011

Not So Fast on that Death Knell for Email


Social Media Is Not Killing Email. (eMarketer, 2/28/2011)

Excerpt:    But web-based email checked at a desktop computer is only one slice of all email communications, and email represents an overwhelmingly important communications channel.

According to research from customer relationship marketing agency Merkle, 87% of internet users checked personal email daily in 2010, a number that has changed little since 2007. Among those with a separate email account for commercial email, 60% checked daily, down just 1 percentage point since 2008
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Related articles:
What's more popular? Social media or email? Survey says... (10/12/2010)
Survey says:  Generation Y loves its email.  (10/20/2009)
Not so fast with that death of email thing.  (10/16/2009)
"Abide with me, fast falls the eventide".  (3/17/2009)

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