Movie Box Office Limps into 2011

A January 1991 release.

January Attendance Was a 20-Year Low. (Box Office Mojo, 2/8/2011)

Excerpt: The January box office tallied $754 million, which paled compared to January 2010's record $1.06 billion gross. The January-to-January drop was the steepest on the books at 29 percent, and the gross was the lowest since 2007.

In terms of estimated attendance, January 2011 posted a 20-year low, and not by some slim margin. The month's ticket sales were optimistically estimated at 94 million, and one has to go back to 1995 to find another sub-100-million January.

January's anemic business was a by-product of 2010's whimpering end, but it was also due to the lowest number of new nationwide releases since 1995: there were only nine, compared to an average of 14 per January over the previous 15 years. When the movies aren't broadly appealing or aren't even there, business suffers.