Sunday, November 28, 2010

Pew Research: "The Better-Off Online"

Activities based on income levels

Link  to November 24 Pew Research report.

Excerpt:    People in higher-income households are different from other Americans in their tech ownership and use.

Analysis of several recent surveys conducted by the Pew Research Center's Internet & American Life Projects finds key differences between those who live in households making $75,000 or more relative to those in lower-income households.

[snip]

In many cases, the most noticeable difference in online engagement between various income groups relates to their intensity of use. On any given day, internet users in the higher-income bracket are more likely than those in lower-income brackets to be carrying out various online activities. Compared with internet users in other income cohorts, higher-income internet users go online more often compared with other groups: For instance, 55% are on the internet or are using email several times a day from home. Moreover, on any given day the more well-to-do internet users, are more likely get online news, conduct online research for a product or service, and go online to search for maps or directions.

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