Ereader Ownership: Survey Says...

..there's been a substantial increase.

Link to November 30 Teleread post, "Ereader ownership triples in less than two years".

Excerpt:   During this time period, the skew between male and female eReader ownership has evened out. In the March-October 2009 survey period, 56% of eReader owners were male and 44% were women. The most recent data show that now 49% of eReader owners are male and 51% are women.

To avoid confusion with electronic tablets and other devices during its consumer surveys, GfK MRI describes eReaders thusly: “An electronic book reader is a portable, wireless reading device that allows you to download and read electronic books, magazines and newspapers. It is not a laptop, cell phone or PDA.”

Related articles:
David Carnoy asks, "Does the Kindle pay for itself?" (11/29/2010)
Need to repair that ebook reader?  (11/19/2010)
Who uses an ereader:  Survey says....  (9/22/2010)
Book industry wrestles with print vs. pixels.  (9/2/2010)
Coming soon to a screen near you:  Ads in ebooks.  (8/20/2010)
Ebooks now comprise 8/5% of book sales. (8/12/2010)
Genre paperback publishers drops print.  (8/6/2010)
Ebooks and libraries.  (5/4/2010)
Ebooks eliminate a free form of adversiting:  the book jacket.  (3/31/2010)
Ebooks: another round of false promises?  (3/19/2010)
The skinny on ebooks.  (3/8/2010)
Hardcover vs. ebook:  Breaking down the costs.  (3/1/2010)