Excerpt: The Bloom grocery chain, part of Salisbury-based Food Lion, hopes to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of a sign along River Highway (N.C. 150) in Mooresville.
And though businesses have been employing specialized aromas to boost sales and create ambiance for years, this, it appears, is a different frontier - one designed to cut through the clutter that commuters encounter every day.
Can't afford a billboard? Try this!
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