Newsweeklies Struggle to Adjust to Changing Media Environment

44 years ago

(Then and now)

Link to May 6 New York Times article, "As Newsweek Goes on Block, An Era Fades".

Excerpt:   The circulations of Time and Newsweek now stand about where they were in 1966, according to the Audit Bureau of Circulations.

“Those magazines had much more stature in those days,” said Edward Kosner, who began at Newsweek in 1963 and was its editor in the late 1970s. “It was really important what was on the cover of Newsweek and what was on the cover of Time because it was what passed for the national press. They helped set the agenda; they helped make reputations.”

“The era of mass is over, in some respect,” said Charles Whitaker, research chairman in magazine journalism at the Northwestern University school of journalism. “The newsweeklies, for so long, have tried to be all things to all people, and that’s just not going to cut it in this highly niche, politically polarized, media-stratified environment that we live in today.”

Not going to cut it?  Statement confirmed.

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