Thursday, April 8, 2010

Wall Street Journal: Online ads show signs of pick-up

Link to April 8 Wall Street Journal article.

Excerpt:  U.S. online-ad spending reached $6.3 billion during the fourth quarter of 2009—the largest quarter on record for Internet advertising, according to a report released by PricewaterhouseCoopers and the Interactive Advertising Bureau, a trade group of media and technology companies. Spending during the fourth quarter increased 2.6% from the same period in 2008.

Display ads (graphical ads that border Web sites):  +4% to $8 billion. in 2009.
Online video:  +38% to $1 billion.

The bad news:
Classifieds:  -29% to $2.3 billion.
Lead generation:  -14% to $1.5 billion.
Email ads:  - 28% to $282 million.

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