Social Media Use: Survey Says...

...73% of U.S. Internet users participate at least once a week.

Link to April 15 Adweek article, "Social media use becomes pervasive".

Total social media audience: 127,000,000.

47% visit Facebook daily, compared to....

55% watch TV daily.
37% listen to radio daily.
22% read a newspaper daily.

27% play social games daily.
11% read a blog daily
6% use Twitter daily.