Survey Says.....Newspapers Still Important to Wisconsin Residents

Link to February 7 Wisconsin State Journal report.

Excerpt: Nearly 62 percent of adults in Wisconsin have read a newspaper in the last day and nearly 83 percent have read one in the previous week, according to an industry study.

“Despite the economic news, newspapers continue to be the most influential medium in our communities,” said Peter Fox, executive director of the Wisconsin Newspaper Association.

The survey of 1,200 state residents found the share of weekly readers of newspapers in the state was higher than the national average of 74 percent.

[snip]

The survey was paid for by a national advertising arm of the Wisconsin Newspaper Association and carried out by Newton Marketing and Research of Norman, Okla. It was done over five weeks in August and September 2009 and had a margin of error of plus or minus three percentage points or less.