Magazine Ad Revenue Remains Print-Driven

Link to February 19 Media Daily News post, "Digital Remains Fraction of Mag Ad Revenues".

Excerpt: Online contributed a relatively small part of total magazine advertising revenues in 2009, despite an economic downturn that decimated print ad revenues.

Thus, 2009 saw little change from previous years, with the print-dominated magazine publishing business -- like their cousins in the newspaper industry -- for the most part failing to build substantial online ad revenues despite big increases in online traffic.

Caveat: any assessment of the magazine industry is partly conjecture, because two of the largest magazine publishers -- Conde Nast and Hearst -- are privately held, and don't make revenue figures available to the public.