Survey Says: Global Visits to Social Network Sites are Up Up Up

Link to January 25 Editor & Publisher report, " Time Spent on Social Media Soared Worldwide in '09".

Excerpt: Consumers who so often say they don't have time to read the newspaper are spending longer and longer time on social networking sites such as Facebook and Twitter, a new survey finds. A survey of global consumers in ten major countries including the U.S. by The Nielsen Company found that in December 2009, consumers spent an average of five hours and 35 minutes during the month on social media sites. That's an increase in time spent of 82% from December 2008.


Other tidbits:

Twitter. Fastest-growing. 579% increase in unique visitors in 1 year.

Unique visitors.
1. U.S. 142,100,000
2. Japan 46,000,000

Most time spent: Australians with just under 7 hours per month.